One of Jerry’s most celebrated sessions—that has impacted millions in several forums—this workshop has garnered acclaim from global business leaders, policymakers, and academic institutions for its clarity, relatability, and transformative insights. Endorsed by leading business schools and regularly featured in corporate and government leadership programs, this session bridges the gap between boardroom strategy and street-level wisdom. Many of the real heroes Jerry featured in his books and speaks about are today case studies in several schools & universities around the world. Rather than relying on textbook theory or structured corporate case studies, this workshop uncovers powerful management and leadership principles drawn from the so-called “unorganised” or informal sector—an ecosystem often dismissed or overlooked, yet rich in agility, innovation, resilience, and customer-centricity. From street vendors to local transporters, these unsung entrepreneurs practice leadership, logistics, marketing, people management, and change navigation with remarkable finesse—under the most constrained circumstances.

The Oratory & Objective - “Give a man a fish, and you feed him for a day. Teach him how to fish, and you feed him for a lifetime.” This session doesn't hand over pre-packaged answers—it builds the mindset to identify value in unlikely places and decode it into repeatable success models. There exists a bias, especially among graduates of elite institutions, that business insights must originate from multinational corporations or Fortune 500 case studies. This session disrupts that notion. In countries like India—and in most emerging economies—the informal sector not only constitutes a lion’s share of GDP but also employs over 75% of the population. This means the future of leadership and business growth lies in understanding and engaging with this sector—not avoiding it. This immersive experience challenges participants to reverse their lens: to find strategy in survival, innovation in necessity, and leadership in adversity. It reveals how the traits that drive micro-entrepreneurs—resilience, adaptability, frugality, customer obsession, and community leadership—are not just admirable, but essential for thriving in today’s volatile, uncertain, and resource-constrained world.

Desired Outcome for Participants - This isn’t just a session—it’s a paradigm shift. Participants come away with:

• A renewed ability to observe, decode, and adapt lessons from daily life and informal systems.
• A framework to apply grassroots wisdom to high-level business challenges in areas such as customer engagement, people management, operations, and innovation.
• Deeper empathy and strategic understanding of the bottom-of-the-pyramid segment, especially crucial for B2C businesses expanding into underserved markets.
• A toolkit to harness micro-efficiencies, improvisation techniques, and frugal innovation—skills critical for success in both emerging markets and times of global disruption.

Ultimately, this session instills the belief that powerful business acumen isn’t the monopoly of structured institutions—it can emerge from anywhere, if only we have the eyes to see, and the humility to learn.