Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. And a customer-centric company is more than a company that offers good service. Client or Customer centric is an approach to doing business that focuses on creating a positive experience for the customer. Client centric businesses ensure that the customer is at the center of a business's philosophy, operations or ideas.

Jerry has worked with the leadership teams big retail, hospitality, telecom, FMCG, white-goods brands to enable the teams to understand a customer centricity approach and then mentor everyone from the security guard to the cashier to the sales leaders to work with a customer centric approach. Jerry has created an ingenious customer centricity program and is the only consultant in India who teach this alongwith mentoring principles so that leadership teams can percolate the learning to each and every employee with the mentoring tools. This makes it highly cost-effective for Jerry’s clients.