0. Inceptor, Creator and Enabler
a) Serial Entrepreneur, Social Entrepreneur and Missionary Passiopreneur – An entrepreneur by heart, Jerry started his first advertising & marketing venture at the age of 17 and pioneered integrated experiential marketing, concept events and movie marketing in India. He then ventured into dotcoms at the age of 25 and created a series of dotcom ventures like emails4u, stardom4u, Love4u, weddings4u, sports4u etc.

He then went on to launch a media & entertainment venture at age 28 and hung up his boots in the business sector at age 31 to serve in the not-for-profit sector and started iCONGO (International Confederation of NGOs) that launched several social ventures and global movements like The Joy of Giving, Right every Wrong, One Billion Rising, One Billion Hungry, Karmaveer Chakra Awards and other movements in partnership with the UN.
Jerry is the creator of events like Sound of the Sea (first event to be held at the Gateway of India) fundraising concert series (1995- 2003), Music for Life (with top Ustads, Pandits and Musicians like John Mclaughlin, Herbie Hancock, Saskia Laroo and others) and fundraising art auctions in India in partnership with Christie's, Sotheby's and Bowring's. Jerry also created 'The Magic Box' idea to raise funds for 'Save the Children' from Jet Airways passengers, which raised over 100 crores INR for children related causes.
Jerry who pioneered the concept of alternative movie marketing and in-movie product placements in India also produced the first Bollywood cause flick in India 'Ek Alag Mausam' to mainstream the issue of people living with HIV Aids. Jerry also produced the “Unheard Voices of India” with renowned movie maker Saeed Mirza who made notable global award-winning parallel films such as Mohan Joshi Hazir Ho!, Albert Pinto Ko Gussa Kyoon Aata Hai, Salim Langde Pe Mat Ro (1989) and Naseem (Mirza travelled for 6 months from Kahmir to Kanyakumari filming common people and Indian citizens about the positive changes for secularism, social justice [equality, parity, equity, fairness, and win-win equal opportunity for one and all], good governance they would like to see in India) first cause music video titled 'Khushii - The Joy Of Giving' to launch and promote 'The Joy of Giving' in 2003, which is a global movement today and created the first global online auction of '100 things that money cannot buy' to celebrate 100 years of Chivas in 2001.
b) Learning2Learn – This is a framework created by Jerry to enable people to inherently learn rather than just study to get a percentage or a certificate/degree. Learning2Learn is now recognised as the most essential skill of the future.
c) moJOsh Inspirator (mI) – This is a self-help Book series with life, leadership and learning2learn lessons, framework that if adopted as a way of life would have huge benefits and advantages for all human beings to understand and unleash their strengths and powers. mI book series includes books like “The 9th Habit, moJOsh coaching, moJOsh mentoring, moJOsh power of positive thinking, moJOsh selling, moJOsh productivity and Weekends with Zoe” a poignant true story of a 16-year old girl who is dying and appoints Jerry as her life coach 3 months before she departs from our world.
d) The moJOsh magnificent 7 (Tmm7)- Tmm7 is the first and only one of its kind oratory and storytelling experience that has inspired several people in corporate events and conferences organised by UN, BNI, Toastmasters, Rotary, Lions, Round Table, WEF, World Affairs Council, Global Mobile & Internet Conferences (GMIC) and Round Square, British Council’s Commonwealth Youth Forum & MUN (Student & Youth events)

e) AnyBody Can Do Entrepreneurship (The ABCDE Entrepreneurship & Culturetainment festival) – These are huge events being held across India with the Government of India to inspire the youth of India to Think Entrepreneurship, especially as there is a scarcity of jobs out there in a world with failed economies in several countries, where companies are continuously downsizing and firing people.
AnyBody Can Do Entrepreneurship - ABCDE is our exclusive Intellectual Property and Jerry's flagship program to inspire the youth to develop an entrepreneur mindset and become job creators rather than just being job seekers. The idea is to create Job Creators who create jobs for job seekers. We have done this in the past before Covid in 2018-19, with the Government of Maharashtra in Bombay and Nagpur for large audiences of 15,000 + and 6000+ students respectively. Jerry also conducts the entrepreneurship mindset workshops for Campus to Corporate trainings for young students who are employed from campus by organisations like IDFC, HDFC, ICICI, Oil India, ONGC, Hero Motors, McKinsey & Co, BCG, Deloitte, KPMG, PWC, PNB, GAIL, Pepsi, Michelin, HSBC, Walmart, TIAA, ATOS, EMC, Microsoft, Oracle, Seagrams, Diageo, Azure Power, Vanderlande, Syntel, Infosys, TCS, Tata Motors, Tata Capital, Britannia, Syngene, Biocon, Baxter, Security HQ, Capgemini, BMW, Daimler, and several others. ABCDE is the fundamental learning where all students would understand the Entrepreneur mindset and the important skills and tools needed to embark on an entrepreneurial journey.

More details about Jerry and his work as a learning professional and through iCONGO are given below.
iCONGO inherently believes that it is not mindless & arrogant charity, but humble & involved social justice that is wanting in our world. We passionately work with PEOPLE across the globe, for the mission of encouraging social justice through citizen action, with a vision of creating a just, humane, egalitarian, fair and responsible society.
Over the past 21 years we have worked with various citizens & multiple stakeholders, to create win-win partnerships by bringing together a wide cross section of concerned citizens from Government, Corporate, Academia, Civil Society, Media, Celebrity, Youth and Student sectors to stand up, speak out and make a difference.
Besides raising funds for small, medium and grassroots NGOs/CBOs for over 2 decades, iCONGO has also led policy/advocacy programs with the UN to promote the Corporate Integrity Index and 2% CSR contributions (with Ministry of Corporate Affairs, EU, CII and Anu Aga as the chief mentor), encourage Volunteering in schools & colleges (with Ministry of Sports & Youth Affairs), promote Communal Harmony Education in schools/colleges (with National Foundation for Communal Harmony – Ministry of Home Affairs) and led Electoral Reforms with Dalit Leader Mr. M.C. Raj (in association with the Chief Election Commissioner’s office with 3 CECs Mr. Krishnamurthy, Mr. Lyngdoh and Dr. Quraishi as the mentors) .
iCONGO also created and promoted iTEAM- Institutionalized Training Empowerment & Advancement of the Marginalised with USAID support to create industry-based jobs for the blue/grey collar workforce in association with CII, NASSCOM, RAI and other industry partners. The iTEAM initiative which was created to employ the disabled and war wounded, was expanded to create workforces for all industry sectors and later adopted and adapted as Skill India.
Jerry has also worked with skilled labour like cab drivers, beauty and make-up specialists, security, housekeeping, facility management professionals and others to train them for entrepreneurial skills (many of these people have their independent practices and businesses today) and other life & soft skills.
In 2009-10 Jerry also worked with farmers in the Vidharba, Dhule and Jalgaon area of Maharashtra in partnership with NABARD, Agriculture Finance Corporation, Bhagini Nivedita Gramin Vigyan Niketan (BNGVN), LetzDream foundation and iCONGO to create a vision and farming strategy & model called ‘Caring Capital” where farmers were given interest free loans and upskilling for farming and life-skills, in collaboration with the farmers and Nileema Mishra of BNGVN.
The farmers returned all the loans within 3-5 years and the ‘Caring Capital’ model co-created by Jerry in alignment and consultation with the Farmers in Vidharba, Dhule and Jalgaon has been replicated in several other places today. Nileema and Jerry were both nominated for the Magsaysay award in 2011 for their Caring Capital model. https://www.youtube.com/watch?v=spjkKbd92hg & https://www.youtube.com/watch?v=L07WTcoP6KQ iCONGO has also conceptualised, created and promoted ideas for action (which are now global movements) like The Joy of Giving, RIGHT every WRONG, One Billion Hungry (with UN Food program), One Billion Rising (with Eve Ensler, Vagina Monologues and UN Women to advocate for all gender rights), International Year of Volunteering (with UNDP/UNV), Rex Karmaveer Global Fellowship & Karmaveer Chakra awards (instituted with the UN) and Swachh Bharat Mission (since 2003), which was later mandated by PM Modi in 2014.

iCONGO also conceptualised and created THE JOY OF GIVING, the first charity lottery in the UK and FACE TO FACE FUNDRAISING initiatives in and from 2002, which have now become global movements. Our Passion mantra- Together as ONE, we can RIGHT EVERY WRONG. Over the years, iCONGO has integrally involved several people around the world to support and stand in solidarity with social causes and raised over 25,000 Crores or over 3 Bn USD for non-profits globally.
iCONGO are also the inceptors, creators and architects of global movements like Say No to Corruption with the UN & REX Karmaveer Global Youth Fellowship, Rex Karmaveer Education Change Champions Fellowship, moJOsh Inspirator learning2learn system, The moJOsh magnificent 7 (Tmm7) inspirational Oratory experience, and many more inspiring learning initiatives that offer the best life, leadership and learning2learn lessons.
https://www.youtube.com/watch?v=5RDDIzu0yOE (This link has the iCONGO story by CNBC Young Turks).
- https://icongo.in/hope_first_indian.html
- https://icongo.in/Unheard-Voices-of-India.html
- https://icongo.in/hope_first_indian.html
- https://icongo.in/The_Sound_of_the_Sea.html
- https://icongo.in/aid_at_hand_poor.html
- https://icongo.in/iCONGO-Media-protal-recognised.html
- https://icongo.in/New-Age-NGO-uses-modern-marketing.html
- https://icongo.in/Khushii.html
- https://icongo.in/The-Joy-of-giving-Chennai-launch.html
- https://icongo.in/party_no_one.html
- https://icongo.in/teaming_up.html
- https://icongo.in/At_last_justice_for_Jessica.html
- https://icongo.in/Bringing_professionalism.html
- https://icongo.in/ek_alag_mausum.html
- https://icongo.in/ITEAM_Bid.html